How did you hear about this questionnaire?* i Helps us understand which invitations are reaching the right people.
Select One Email Invitation LinkedIn LinkedIn Group Other What statement feels closest to why you want this watch?* i The reason behind a purchase shapes the shortlist more than any single spec does. A milestone piece and an everyday piece rarely look alike.
Please select I want something that reflects how hard I’ve worked I want a daily reminder that I’m allowed to enjoy life I want a piece that feels like ‘me’ instead of what I’m supposed to wear I want to mark a big shift or new chapter I want to just add a new piece to my collection Pick the one that fits best — none of them have to fit perfectly.
Where do you most see yourself wearing this watch?* i Drives case size and how dressy the piece should be. A watch chosen for evenings often feels out of place at a desk all week.
Please select Office / Client meetings Evenings out / Events Weekends / Travel All day, every day Think about where it will spend most of its time, not its best day out.
How much water exposure will this watch realistically see?* i Water resistance is a hard constraint, not a preference. Many dress watches are fine near a sink and nowhere near a pool.
Please select Hand-washing only Pool or beach Serious diving Not sure Be honest rather than aspirational — this one rules options in or out.
Which overall style vibe feels most like you?* i Vintage-inspired means modern watches built to look like their 1960s ancestors, not second-hand pieces. Bold covers unusual shapes, colours and finishes.
Please select Minimal / Clean Classic / Dressy Sporty / Robust Vintage-inspired Bold / Conversation Piece Go with your instinct rather than what you think you should pick.
You catch someone noticing your watch. What reaction would feel best?* i A useful tiebreaker. Two watches can suit you equally on paper and land completely differently in a room.
Please select Respect: ‘they’re serious about their work/success’ Intrigue: ‘that’s interesting, I haven’t seen that before’ Appreciation: ‘they have beautiful taste’ Connection: ‘they must have a story behind that’ Which case shape do you like best?* i Tonneau is the barrel shape — curved sides, wider in the middle. Freestyle covers everything irregular or asymmetric.
Please select Round Square or rectangle Tonneau Freestyle Shape Open to anything ‘Open to anything’ is a real answer if none of these pull at you.
What color are you most drawn to?* i Silver and white read differently in person: silver is metallic and catches the light, white is flat and closer to paper.
Please select Black White Silver Blue Green Red Turquoise Brown Gold Yellow Doesn't matter Other (fill in comment box below) This is mainly about the dial. Pick ‘Other’ and name it in the comments below.
Which case material do you prefer?* i Two-tone mixes steel with gold. Titanium is noticeably lighter than steel; ceramic resists scratches but can chip on a hard knock.
Please select Stainless Steel Two-tone Full gold Titanium Ceramic Platinum What do you like on your wrist for strap/bracelet?* i Metal bracelets add weight and suit warm weather; leather is lighter but dislikes water. Some cases only accept the maker's own bracelet, which is why we ask.
Please select Metal Leather Rubber Fabric / Textile Open to anything if it fits the watch Straps are the easiest thing to change later, so don’t overthink this one.
How do you feel about diamonds or gem-set details?* i Discrete accents usually means stones as hour markers. Fully open covers bezels and dials set with stones.
Please select No stones Small, discrete accents Fully open to stones How important is brand recognition and logo to you?* i ‘Not important’ opens up independent makers that often give more watch for the money. ‘Very important’ narrows us to the handful of names everyone knows.
Please select Not important Somewhat important Very important Whether the name on the dial should be recognised across a table.
How busy do you like your dial?* i GMT adds a second time zone; a chronograph adds a stopwatch. A skeleton dial is cut away so you can see the movement working.
Please select Time only Time / date GMT / Chronograph I love technical busy dials Skeleton / Transparent Doesn't matter Which description feels closest to the kind of watch you’re drawn to?* i Mostly a proxy for case size and proportion. Nothing here limits which pieces we show you — plenty of people wear against the marketing.
Please select A bolder, more traditionally masculine design (larger, stronger lines) A more delicate, traditionally feminine design (smaller, more graceful details) A design that feels gender-neutral or fluid; not clearly marketed to ‘him’ or ‘her’ About the design language, not about you.
Comments i Good things to add: watches you already own, wrist size, anything you have tried and disliked, and a colour if you picked ‘Other’ above.
Thanks so much for your time. Please also offer any feedback on the questionnaire itself — are there questions you feel should be added or changed? We will get back to you ASAP with your personalized choices.